Thursday, 10 November 2005
After a five-year rejuvenation, the classic Cathay cinema will be making a return to its historic site in Handy Road to continue its cinematic legacy. In January 2006, Cathay Cineplexes will be launching The Cathay Cineplex. The flagship, to be located over the fifth and sixth floors of Cathay Organisation’s The Cathay, will be featuring eight halls, which include The Grand Cathay and The Picturehouse.
Moviegoers at The Cathay Cineplex will enjoy a full sensory treat that is a mélange of the contemporary and nostalgia.
The Cathay Cineplex will be equipped with up-to-date technology which enhances the movie-going experience. For example, in addition to the traditional box office, patrons have several alternate methods of purchasing a ticket, the most unique of which will be via a cross-selling link-up with Cathay Cineplex Orchard, a first in Singapore.
Films will be presented in either Digital Cinema, THX or Dolby Digital Surround E.X DTS technology in auditoriums furnished with ergonomically-designed Quinette Gallay seats, or Poltrona Frau’s Oscar chairs.
Contrasting the modern, The Cathay Cineplex will bring nostalgic touches in a gallery showcasing the cinema’s history, and a cineshop selling movie memorabilia of yesteryear. The beloved kacang putih man will also be there, offering peckish patrons kacang wrapped in paper, the way our parents knew it back at the old Cathay.
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