Friday, 4 March 2005
Cathay Cineplexes is proud to announce a second collaboration with F&N Coca-Cola, bringing the partnership to a new high. Complimenting the Coca-Cola Cinetheatre which opened in November 2003, this partnership now introduces the Coke Red Lounge – the first of its kind outside of the USA, capitalising on the golden location that Cathay Cineplex Orchard owns, where the young and young-at-heart throng to, twenty-four seven.
With the Coke Red Lounge, Cathay Cineplex Orchard offers yet another unique service feature to serve as a destination for the youth whose lives revolve around movies, music & gaming.
Suhaimi Rafdi, Vice President of Leisure & Entertainment at Cathay Organisation Holdings reiterated this saying, “Given our stellar relationship with F&N Coca-Cola, we want to go that extra mile in showcasing a second home for Coke fans. At the Coke Red Lounge, they can grab a bite, surf for the latest in entertainment, catch the current blockbusters and just chill with friends.”
“Positioning Cathay Cineplex Orchard as a Cineplex at the forefront of cinematic entertainment with enhanced service standards for the youth has always been our priority. This partnership with F&N Coca-Cola not only captures a new target audience but it also provides our regular patrons with an additional service feature. Patrons can now surf the Internet and challenge each other at the Xbox consoles while waiting to catch their movie.”
The Coke Red Lounge boasts a smorgasbord of finger food items and customers need not fret about waiting long for their orders if their movie is about to start, as the service team will deliver the order right to their seats!
If this does not whet your appetite, you can now catch American Idol every Wednesday and Thursday at the Coke Red Lounge with unlimited servings of Coke throughout the show! Yet another reason to call up friends and chill out at the end of a long day at a Lounge cosy enough to call your own – The Coke Red Lounge at Cathay Cineplex Orchard.
FOR MORE INFORMATION, PLEASE CONTACT :-
CATHAY CINEPLEXES PTE LTD
Cheryl Koh
Advertising & Promotions Manager
Tel : 6736 7243
Fax : 6732 1944
cheryl_koh@cathay.com.sg
Jennifer Wee-Almodiel
Corporate Relations Manager
Tel : 6337 8181
DID : 6736 7279
jennifer_wee@cathay.com.sg
< BACK |
